Funding and the Offer · Entry 07

The Merchant Cash Advance Trap

A merchant cash advance is not a loan: a funder buys a slice of your future card sales at a discount and collects daily or weekly. Quoted as a factor rate (like 1.35) rather than APR, the true cost routinely exceeds 60-100% annualized.

Why it matters

MCAs are the default offer when a file is thin and revenue is real - and their daily debits strangle the cash flow you needed the money to fix. Several states now require APR-style disclosure because the math was being hidden.

Key facts

  • Factor rates apply to the full advance for the full term; unlike interest, paying early does not shrink the cost.
  • Daily ACH debits continue through slow weeks - the payment flexes less than the marketing implies.
  • Stacking (a second advance on top of the first) is the documented spiral endpoint; funders pitch it when you are weakest.
  • California, New York, and several other states now mandate standardized cost disclosures for commercial financing.

In practice

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Sources & further reading
FTC: merchant cash advance warnings · California DFPI commercial financing disclosure rules · Federal Reserve: online small business lending study